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Research papers

Human plus digital equals agile and accurate

This paper is about taking a holistic approach to online communities and developing a mindset that obsessively focuses on the client end-game, rather than any fixed methodology. We explore what makes an effective online community; highlighting what...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Philip Morrison, Alex Johnston
Company: Jigsaw Research
November 11, 2018
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Citation

Morrison and Johnston (2018a, November 11). Human plus digital equals agile and accurate. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/human-plus-digital-equals-agile-and-accurate-9463


Videos

Human plus digital equals agile and accurate

Discover how to use holistic research communities to give stakeholders fast and cheap - without compromising on quality. And by doing so to get back to the core role of market research, providing accurate insights to clients, not worrying about...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Alex Johnston, Philip Morrison
Company: Jigsaw Research
November 11, 2018
×

Citation

Johnston and Morrison (2018a, November 11). Human plus digital equals agile and accurate. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/human-plus-digital-equals-agile-and-accurate